PRIVACY POLICY
1. NOTICE AT COLLECTION OF PERSONAL INFORMATION
A. Category of Personal Information Collected | Do we sell or share the category of Personal Information? |
---|---|
Identifiers/biographical information, including name, postal and email address, phone number, and date of birth.
|
Yes Yes |
Personal information categories listed in the California Customer Records statute, such as:
|
No Yes |
Protected classification characteristics under California law, including age and gender. |
Yes |
Commercial information, including items purchased, obtained, or considered and other purchasing or consuming histories or tendencies.. |
Yes |
Internet or other electronic network activity information, including browsing history, search history, and interactions with a website, email, application, or advertisement. |
Yes |
Geolocation data |
Yes |
Audio, electronic, visual, thermal, olfactory, or similar information |
No |
Professional or employment-related information |
No |
Education information |
No |
Inferences, meaning inferences drawn from the above-listed categories of personal information to create a consumer profile reflecting consumer preferences or characteristics. |
Yes |
Sensitive Personal Information, such as online Columbia account log-in name or email and corresponding password.
|
No |
B. The Business and Commercial Purposes for Which We Collect and Use Your Personal Information:
- Product and Service Delivery. To provide and deliver our products and Services, including securing, troubleshooting, improving, and personalizing those products and Services.
- Business Operations. To operate our business, such as billing, accounting, improving our internal operations, securing our systems, and detecting fraudulent or illegal activity.
- Improvement, Development, and Research. To test and improve our products and Services, develop new products or features, and conduct research.
- Personalization. To provide you with customized content, targeted offers, and advertising in the Services, via email, SMS text, direct mail or across other websites, mobile applications, social media or online services you may use.
- Customer Support. To provide customer support including for product returns, and to respond to your questions.
- Community. To manage and administer our community features and member programs and services.
- Communications. To send you information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages, to invite you to participate in customer research opportunities, such as surveys and focus groups, and to process and deliver contest entries and awards
- Marketing. To communicate with you about new products, offers, promotions, loyalty rewards, contests and sweepstakes, upcoming events, and other news offered by Columbia and our selected partners, that may be helpful to you in your pursuit of the Greater Outdoors. If you add a product to your cart during the checkout process and don’t complete the purchase within a specified time, your cart will be considered as abandoned, and we may send an “abandoned cart” email that will enable you to complete the purchase by clicking the purchase link in the email; you can unsubscribe from such emails at any time by using the unsubscribe link provided in the emails.
- Advertising. To display advertising to you.
C. Retention
2. PERSONAL INFORMATION WE COLLECT
A. Information You Provide
The information we collect from you generally falls into the following categories:
- Contact Details. We collect your contact information, such as name, postal address, email address, telephone or mobile number, fax number, or other similar identifiers.
- Financial Data. If you make a purchase from us, we collect a credit/debit card number and related financial information (such as CVV, expiration date, and billing address), depending on the form of payment you choose..
- Transaction Details. We collect details about your purchases or other transactions with us, including, but not limited to, your transaction or purchase history, transaction channel, or the general location of the store you visit.
- Account Information. You may choose to register for an account to make a purchase or use certain Services. We collect information from you regarding your account registration, such as an email and password.
- Marketing and Communications Data. We collect data concerning your preferences in receiving marketing, other targeted information from us, and your contact preferences.
- Demographic Data. When you enroll in our Greater Rewards program, create an account online or at other times, such as in surveys, we may request that you provide birth month and day, gender and other demographic details, and may also collect information about your activities and skills, interests, and shopping preferences.
- Content and Files. We may collect other information about you based on your interactions with us or that you choose to provide to us. For example, if you submit a product review you have the option to provide pictures or other information about yourself, and if you send us email messages or other communications, we will collect and retain those communications. If you choose to answer questions about a product in a survey or other communication requesting feedback, you may provide other information about yourself in your response.
When you are asked to provide personal information, you may decline. And you may use app or device controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for the Site or certain features, the Site or features may not be available or function correctly.
B. Information We Automatically Collect
- Identifiers and Device Information. We automatically collect your Internet Protocol (IP) address when you visit our Site, and other information about your device including unique identifiers such as MAC address or information from the computer, mobile device, tablet or other device you use to access the Site, including but not limited to your device type, operating system and version, browser type and language, settings and configuration, and information about the location of your device.
- Geolocation Data. We collect certain geolocation data when you use our Site.
- Usage Information. We collect information about your usage of and activity on our Site, including the date and time you visit the Site, the areas, pages, or content of the Site that you visit or engage with, the frequency and duration of your activities (including but not limited to the amount of time you spend viewing or using the Site and the number of times you return to the Site), monitoring chat sessions (including with the involvement of bots), items that are added to or remain in your virtual cart on the Site, other click-stream or site usage data, emails that you open, forward or click-through to our Site, and other sites that you may visit.
- Video. When you visit our stores, we automatically record video for security, safety and loss prevention purposes.
C. Information Collected by Third Parties
D. Information Collected from Other Sources
Third Party Sources | Categories of Personal Data |
---|---|
Data brokers. Data brokers and aggregators from whom we obtain data to supplement, validate or update the data we collect. | Contact details, financial data, transaction details, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
Third party partners. Third party applications and services, including social networks you choose to connect with or interact with through our services, that make users’ information available to others. | Contact details, financial data, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
Co-Branding/Joint Partners. Partners with which we offer co-branded services or engage in joint marketing activities. | Contact details, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
Service providers. Third parties that collect or provide data in connection with work they do on our behalf, for example companies that determine your device’s location based on its IP address. | Contact details, financial data, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
Publicly available sources. Public domain sources of information such as open government databases. | Contact details, marketing and communications data, demographic data |
E. Combination of Information; Inferences
3. COOKIES, MOBILE IDs AND SIMILAR TECHNOLOGIES
“Cookies” are text files that are placed on your browser by the websites that you visit. Cookies are used for various purposes, including to distinguish you from other users, make your site navigation more efficient, help remember your preferences, enhance your browsing experience, and improve the use and functionality of our Site and related content. They can also enable the delivery of relevant and personalized advertisements to you across the Internet.
Please note that cookies (and other similar technologies) provided by third parties may be placed on our Site and the providers of these technologies may combine information collected from your interaction(s) with our Services with information they collect from other sources and use the combined information for analytics and/or advertising purposes.
4. INFORMATION USE
A. Use of information by Columbia
Purposes of Use | Categories of Personal Data |
---|---|
Product and Service Delivery. To provide and deliver our products and Services, including securing, troubleshooting, improving, and personalizing those products and Services. | Contact details, financial data, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, video, inferences |
Business Operations. To operate our business, such as billing, accounting, improving our internal operations, securing our systems, and detecting fraudulent or illegal activity. | Contact details, financial data, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, video, inferences |
Improvement, Development, and Research. To test and improve our products and Services, develop new products or features, and conduct research. | Contact details, financial data, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
Personalization.To provide you with customized content, targeted offers, and advertising in the Services, via email, SMS text, direct mail or across other websites, mobile applications, social media or online services you may use. | Contact details, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
Customer Support.To provide customer support including for product returns, and to respond to your questions. | Contact details, financial data, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, video, inferences |
Community. To manage and administer our community features and member programs and services. | Contact details, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
Communications. To send you information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages such as Abandoned Cart, to invite you to participate in customer research opportunities, such as surveys and focus groups, and to process and deliver contest entries and awards. | Contact details, financial data, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
Marketing. To communicate with you about new products, offers, promotions, loyalty rewards, contests and sweepstakes, upcoming events, and other news offered by Columbia and our selected partners, that may be helpful to you in your pursuit of the Greater Outdoors. | Contact details, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
Advertising. To display advertising to you. | Contact details, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
5. SHARING OF PERSONAL INFORMATION
We share personal information with your consent or as necessary to complete your transactions or provide the products you have requested or authorized. For example, when you provide payment data to make a purchase, we will share that data with banks and other entities as necessary for payment processing, fraud prevention, credit risk reduction, or other related financial services.
In addition, we share all the categories of your personal information described above with third parties as follows:
- with your consent, including if we notify you in the Services that the information you provide will be shared in a particular manner and you provide such information or when you agree to our sharing of your information with other third parties for their own marketing purposes subject to their separate privacy policies;
- with our subsidiaries and affiliates including common data systems to process personal information as needed to provide our products and operate our business;
- with vendors, consultants and other service providers who are working on our behalf and need access to your information to carry out their work for us for the business purposes described in this Policy, including fulfilling orders or assisting us in advertising our products and services on third party websites;
- if you choose to enter into one of our sweepstakes, contests, or other promotions (a “Promotion”) we may disclose your information to third parties or the public in connection with the administration of such Promotion, as required by law, as otherwise permitted by the Promotion’s official rules, or otherwise in accordance with the terms of this Policy;
- to (a) comply with laws or respond to lawful requests and legal process, (b) to protect the rights and property of Columbia, our agents, and others, including to enforce our agreements, policies and terms of use or (c) in the good faith belief that disclosure is needed to respond to an emergency or protect the personal safety of any person and to report abusive conduct to law enforcement; and or (d) operate and maintain the security of our products, including to prevent or stop spam or attempts to commit fraud, or an attack on our computer systems or networks.
- In connection with, or during negotiations of corporate transactions or proceedings such as a merger, sale of company assets, financing, acquisition, bankruptcy, dissolution, divestiture, or other transfer of all or a portion of our business to another company.
Please note that some parts of our Site may include references or links to sites provided by third parties whose privacy practices differ from ours. If you provide personal information to any of those third parties, or consent to our sharing personal information with them, that information is governed by their privacy statements.
6. SECURITY OF YOUR PERSONAL INFORMATION
7. DATA STORAGE
8. YOUR RIGHTS, CHOICES AND OPT OUTS
A. Third-Party Opt Outs
- Network Advertising Alliance (NAI): https://optout.networkadvertising.org/?c=1
- Digital Advertising Alliance (DAA): https://youradchoices.com/control
- Your device operating system may provide mechanisms that allow you to opt in or opt out of the use of information about your use of mobile apps to deliver interest-based advertising to your mobile device. For more information, consult your device settings.
- The DAA offers a tool for opting out of the collection of cross-app data on mobile devices for interest-based advertising. To exercise your choices with respect to participating companies, please download the AppChoices tool at www.aboutads.info/appchoices
Even if you choose to opt out of receiving interest-based advertising, you may still receive advertising, but the advertisements may be less relevant.
Some of our partners may provide you with additional choices with respect to interest-based advertising. For example, certain social media platforms allow you to control your advertising preferences directly through their services. Please review the privacy policies of the third-party services you use for more information.
If you reside in the United States, depending on your state of residency, you may have additional choices with respect to our use and disclosure of information for sale and interest-based advertising purposes. Details on how to exercise your legal rights can be found below in Section 8.F, “Opt-Out Requests.”
B. Unsubscribing from our Marketing and Promotional Communications
You can opt out of receiving promotional text messages or calls to your phone number at any time by (i) for text messages, texting “STOP” in response to any text message you receive from us or contacting us as set out in the “Questions/Contact Us” section below and specifying you want to opt out of text messages; and (ii) for calls, requesting opt out during any call you receive from us or contacting us as set out in the “Questions/Contact Us” section below and specifying you want to opt out of calls.
You may also send requests about your contact preferences or changes to your information by writing us at:
Columbia Sportswear Company
Attn: Ecommerce
14375 N.W. Science Park Dr.
Portland, OR 97229
C. Opting Out of Location Collection
D. Privacy Rights and Requests
- Right to Know: You may have the right to know what personal information we have collected about you, including the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you. Please note that we may not be required to respond to your requests “to know” or access specific pieces of personal information more than twice in any 12-month period.
- Right to Data Portability: You may have the right to access your information in a portable format.
- Right to Delete: You may have the right to request that we delete personal information that we have collected from you, subject to certain exceptions.
- Right to Correct: You may have the right to correct inaccurate personal information that we may maintain about you, subject to appropriate verification.
- Right to Opt Out of Certain Types of Personal Information Uses and Disclosures: We use and disclose to third parties’ personal information for analytics and advertising purposes. Accordingly, you may have the right to opt out of the “sale” or "sharing” of your personal information, or the use and disclosure of your personal information for “targeted advertising” (as these terms are defined in applicable law).
We will not discriminate against you if you decide to exercise your privacy rights.
E. Agent Requests
Depending on your U.S. state of residence, you may authorize someone to make a privacy rights request on your behalf (an authorized agent). Authorized agents will need to demonstrate that you’ve authorized them to act on your behalf. Columbia retains the right to request confirmation directly from you confirming that the agent is authorized to make such a request, or to request additional information to confirm the agent’s identity.
F. Opt-Out Requests
Submitting an opt-out request does not require you to create an account with us.
Alternatively, you can use certain preference signals to exercise your sale and sharing opt-out right automatically with all businesses that you interact with online, including Columbia. If you enable a browser-based opt-out preference signal, such as Global Privacy Control (GPC), upon receipt or detection, we will treat the signal as a valid request to opt out of the sale or sharing of personal information linked to that browser and any consumer profile we have associated with that browser, however, you will still need to follow instructions on the “Do Not Sell or Share My Personal Information” page to opt out of certain offline sales or sharing of personal information. Please note that if you use different browsers or browser profiles, you will have to enable the signal on each browser or profile.
G. Right to Appeal
H. Notice of Financial Incentive.
Because these Programs involve the collection of personal information, they may be interpreted as “financial incentive” programs under California law or “bona fide loyalty” programs under Colorado law. Columbia uses this information for the purposes described above under the section titled “Notice at Collection of Personal Information” including for targeted advertising. Columbia may share your personal information with third parties as described in our “Notice at Collection of Personal Information,” including data analytics providers, advertising technology vendors, and social media platforms. The value of any financial incentive we offer is reasonably related to the value of any personal information you provide to us. We estimate the value of your personal information by considering, without limitation, the expenses we incur from collecting your personal information and/or providing the financial incentive to you, the revenue generated by your use of the financial incentive, and any improvements we can make to our products and Services based on aggregating information obtained through the financial incentive program. You can enroll in our Greater Rewards Program by registering here, or you can call Customer Care and ask them to register you. You can also enroll in our retail stores by providing your email address to the sales associate at checkout. Please note that we may provide additional terms that apply to a particular financial incentive. If applicable, those terms will be presented to you at sign up. You may cancel your membership in the Program at any time by notifying Columbia Customer Care through our online chat function or calling 1-(800)-622-6953.
You can unsubscribe from our marketing emails at any time by following the instructions in those emails or using this Unsubscribe Link.
Shine The Light
I. ADDITIONAL DISCLOSURES FOR NEVADA RESIDENTS
9. CHILDREN’S PRIVACY
10. THIRD-PARTY CONTENT, LINKS, AND PLUG-INS
The Services may also offer you the ability to interact with social plugins from social media sites, which may allow us and/or the social media site to receive data from or about you. In some cases, we may know that you clicked on a social plugin, such as a Twitter Follow button, or receive other information from the social media sites. Similarly, if you have previously provided personal information to a third-party operating a plug-in on this Site, then such third-party may recognize you on this Site. Your use of social network plugins is subject to each social media site’s privacy policy, which may be different from ours, so please read these policies carefully to understand their policies and your options. As with linked sites, we have no control over the information that is collected, stored, or used by social network plugins, and are not responsible for the practices of such sites.